Act Fast? I doubt it...your listing has been on the market for a 120 days.

What is with Realtors who cannot, will not or just plain do not update the property descriptions in their MLS listings. I love coming across a listing that says 'Act Fast', 'Better Hurry', 'Seller Motivated' and the property has been on the market for more than 30 days and often into the 100s of days on the market.

To me it says two things about the Realtor, one their evaluation of the price or desirability of the property was innaccurate or they are simply throwing a weak sales pitch at consumers. An attempt at fear, if you don't move quick you won't get this property. Oh no the consumer may have to buy one of the other properties that make up the record number of listings available. I consider these two areas of these Realtor's work needing swift improvement. The importance of communicating the market value and condition of a property to the Seller is near the top of 'the hills to die' on in Real Estate. Without the ability to do so, or walk away from the listing is shortcut to a long drawn out likely to die on the vine listing. How does that serve the clients? That and I believe firmly the charlatan days of Real Estate are gone. After the housing meltdown in the US, buyers and sellers are leery; cheesy sales gimmicks trigger an emotional response associated with the meltdown and turn them off.

In my city sellers are paying around 12 to 25 thousand dollars in commissions to have their property marketed and sold. Reality is prices are sliding monthly in most areas so the longer it takes the more it costing them on top of the commission. Hook the clients up and keep the marketing current.

Better yet make it effective from day one.

In case there is any wonder what marketing I use follow this LINK (to avoid sounding like a hypocrite). There are a few more items to come in the next few months relating to full color features sheets directly to mobile phones, individual websites for each property and professional copywriting.

You know what isn't coming...print ads, not now...not ever.

That and the term 'Act Fast'.